Samsung’s Worst Children’s Library

We launched Samsung’s new child-safe phone range by showing parents what children see online with an R18 real-life library.

If everything kids see on the internet was in a school library, parents would be outraged. So, that’s what we did. First a school, then to parliament. NB: Viewer discretion advised.

Worst Children's Library 2
1,160
Data points & books
1
School
1
Parliament event
20
Local news hits
2
TV hits
97%
Enquiry increase
More Work

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Samsung

We launched Samsung’s new child-safe phone range by showing parents what children see online with an R18 real-life library.

Volkswagen

We launched the all‑electric Volkswagen ID. Buzz by turning one into a mobile beehive and sent it on a “Pollination Tour” across the North Island.